Category Strategy – Elizabeth G. Pontikes https://elizabethpontikes.org Category Dynamics in Markets Thu, 13 Aug 2020 22:58:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 Shaping Markets Through Temporal, Constructive, and Interactive Agency. https://elizabethpontikes.org/publication/shaping-markets-through-temporal-constructive-and-interactive-agency/ Thu, 13 Aug 2020 22:58:06 +0000 https://elizabethpontikes.org/?post_type=publication&p=1012 Pontikes, E.G. and V. Rindova (2020). “Shaping Markets Through Temporal, Constructive, and Interactive Agency.” Strategy Science.

]]> Category innovation in the software industry: 1990 – 2002 https://elizabethpontikes.org/publication/category-innovation-in-the-software-industry-1990-2002/ Wed, 19 Jun 2019 00:00:00 +0000 https://elizabethpontikes.org/publication/category-innovation-in-the-software-industry-1990-2002/ Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”

]]> Category Strategy for Firm Advantage https://elizabethpontikes.org/publication/category-strategy-for-firm-advantage/ Wed, 19 Jun 2019 00:00:00 +0000 https://elizabethpontikes.org/publication/category-strategy-for-firm-advantage-2/ Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.

]]> The Categorical Basis of Combination https://elizabethpontikes.org/publication/the-categorical-basis-of-combination/ Sun, 19 May 2019 00:00:00 +0000 https://elizabethpontikes.org/publication/the-categorical-basis-of-combination/ Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”

]]> Strategic Categorization. in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads https://elizabethpontikes.org/publication/strategic-categorization-in-from-categories-to-categorization-studies-in-sociology-organizations-and-strategy-at-the-crossroads/ Wed, 01 Nov 2017 00:00:00 +0000 https://elizabethpontikes.org/publication/strategic-categorization-in-from-categories-to-categorization-studies-in-sociology-organizations-and-strategy-at-the-crossroads/ Pontikes, E.G. and R. Kim (2017). “Strategic Categorization.” in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Volume 51). Durand, R., N. Granqvist, and A. Tyllström (eds), Emerald Publishing Limited, pp. 71-111.

]]> The Persistence of Lenient Market Categories https://elizabethpontikes.org/publication/the-persistence-of-lenient-market-categories/ Tue, 01 Dec 2015 00:00:00 +0000 https://elizabethpontikes.org/publication/the-persistence-of-lenient-market-categories/ Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.

]]> Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations https://elizabethpontikes.org/publication/two-sides-of-the-same-coin-how-ambiguous-classification-affects-multiple-audiences-evaluations/ Sat, 01 Dec 2012 00:00:00 +0000 https://elizabethpontikes.org/publication/two-sides-of-the-same-coin-how-ambiguous-classification-affects-multiple-audiences-evaluations/ Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.

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