competitive positioning – Elizabeth G. Pontikes

competitive positioning – Elizabeth G. Pontikes https://elizabethpontikes.org Category Dynamics in Markets Tue, 30 Jul 2019 15:58:54 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 Category Strategy for Firm Advantage https://elizabethpontikes.org/publication/category-strategy-for-firm-advantage/ Wed, 19 Jun 2019 00:00:00 +0000 https://elizabethpontikes.org/publication/category-strategy-for-firm-advantage-2/ Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.

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