![](../wp-content/uploads/2019/06/Elizabeth-Pontikes-1400x400.png)
Shaping Markets Through Temporal, Constructive, and Interactive Agency.
Pontikes, E.G. and V. Rindova (2020). “Shaping Markets Through…
![Concepts and Categories book cover 331 x 499 Concepts and Categories book cover 331 x 499](../wp-content/uploads/2019/06/Concepts-and-Categories-book-cover-331-x-499.jpg)
Book Released: Concepts and Categories: Foundations for Sociological and Cultural Analysis
In this book, we present a new model of concepts and categorization that can guide sociological and cultural analysis of a wide variety of social situations. View at Amazon.
July 1, 2019/by Academic Web Pages![AM logo academy of management logo](../wp-content/uploads/2019/06/AM-logo.jpg)
Presenting at Academy of Management Annual Meetings in Boston Aug 9 – 13
My work features in three sessions at the AoM annual meetings, on market categories, cultural entrepreneurship, and stigma. See you there. Academy of Management Annual Meeting Program
June 30, 2019/by Academic Web Pages![Informs cover 240 x 240 Informs cover](../wp-content/uploads/2019/03/Informs-cover-240-x-240.jpg)
Call for papers – Special issue of Strategy Science: Shaping the Future—Strategies for Market Creation and Transformation
I am co-editing a special issue for Strategy Science focused…
March 1, 2019/by Elizabeth Pontikes![c-Span](../wp-content/uploads/2018/05/c-Span-705x397.jpg)
Radical Markets Video
Eric Posner and I discuss Radical Markets (by Glen Weyl and Eric…
![MIT Sloan MIT Sloan Mgmt review logo](../wp-content/uploads/2017/04/MIT-Sloan.jpg)
The Advantage of Entering a Not-So-Hot Market
MIT Sloan Management Review. April 2017.
![chocolate chocolate beans image](../wp-content/uploads/2017/02/chocolate.png)
Little Chocolate’s Big Moment
Bloomberg. February 2017.
![opening_bell Opening Bell image](../wp-content/uploads/2016/10/opening_bell.png)
Entrepreneurs Follow Your Own Market. The Opening Bell
Entrepreneurs Follow Your Own Market. The Opening Bell. October…
![entrepreneur_dot_com Entrepreneur.com image](../wp-content/uploads/2016/09/entrepreneur_dot_com.jpeg)
Why You Should Follow Your Instincts to Do Something Different
Why You Should Follow Your Instincts to Do Something Different.…
![Business Standard Business Standard logo](../wp-content/uploads/2016/09/Business-Standard-1.jpg)
Entrepreneurs Avoiding Consensus Likely to Stay in Market: Study. Business Standard
Entrepreneurs Avoiding Consensus Likely to Stay in Market: Study.…
![gsp 300 x 300 horse herd image](../wp-content/uploads/2016/04/gsp-300-x-300.jpg)
Finding the Next Billion-dollar Company. Insights by Stanford Business
Want to spot a unicorn? Look for the horse running against the…
![entrepreneur_booth Entrepreneur Booth image](../wp-content/uploads/2016/02/entrepreneur_booth.png)
Entrepreneurs: Bucking the Trend Pays Off
Entrepreneurs: Bucking the Trend Pays Off. Chicago Booth Review.…
Elizabeth G. Pontikes
Associate Professor of Management
The University of California, Davis
540 Alumni Lane
Davis, California 95616
egpontikes@ucdavis.edu