Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”
Negro, G., M.L. Williams and E.G. Pontikes. “Destigmatization and Its Imbalanced Effects.”
McDonnell, M.H. and E.G. Pontikes. “Bad Company: The Reputational Implications of Cross-Sector Interactions with a Stigmatized Firm.”
Elizabeth G. Pontikes
Associate Professor of Management
The University of California, Davis
540 Alumni Lane
Davis, California 95616
egpontikes@ucdavis.edu