Category Strategy for Firm Advantage
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
The Non-consensus Entrepreneur: Organizational Responses to Vital Events
Pontikes, E.G. and W.P. Barnett (2017). “The Non-consensus Entrepreneur: Organizational Responses to Vital Events.” Administrative Science Quarterly, 62(1): 140-178.
Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations
Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.
