Category Strategy for Firm Advantage June 19, 2019/in Category Strategy, Journal Articles, Selected Publications /by Academic Web Pages Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682. [ARTICLE] https://elizabethpontikes.org/wp-content/uploads/2019/03/Informs-cover-240-x-240.jpg 240 240 Academic Web Pages /wp-content/themes/awp-enfold/blank.png Academic Web Pages2019-06-19 00:00:002019-07-30 15:58:54Category Strategy for Firm Advantage