Category Strategy for Firm Advantage
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Hannan, M. G. Le Mens, G. Hsu, B. Kovacs, G. Negro, L. Polos, E. Pontikes and A. Sharkey. Concepts and Categories: Foundations for Sociological Analysis. Columbia University Press.
Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”
Pontikes, E.G. and W.P. Barnett (2017). “The Non-consensus Entrepreneur: Organizational Responses to Vital Events.” Administrative Science Quarterly, 62(1): 140-178.
Pontikes, E.G. and R. Kim (2017). “Strategic Categorization.” in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Volume 51). Durand, R., N. Granqvist, and A. Tyllström (eds), Emerald Publishing Limited, pp. 71-111.
Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.
Pontikes, E.G. and M.T. Hannan (2014). “An Ecology of Social Categories.” Sociological Science, 1: 311-343.
Pontikes, E.G. (2012). “Two Sides of the Same Coin: How Ambiguous Classification Affects Multiple Audiences’ Evaluations.” Administrative Science Quarterly, 57(1): 81-118.
Elizabeth G. Pontikes
Associate Professor of Management
The University of California, Davis
540 Alumni Lane
Davis, California 95616
egpontikes@ucdavis.edu