Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Tag: market evolution
Category Strategy for Firm Advantage
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
The Coevolution of Organizational Knowledge and Market Technology
Pontikes, E.G. and W.P. Barnett (2017). “The Coevolution of Organizational Knowledge and Market Technology.” Strategy Science, 2(1): 64-82.
The Persistence of Lenient Market Categories
Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.
