Category Strategy for Firm Advantage
Pontikes, E.G. (2018). “Category Strategy for Firm Advantage.” Strategy Science, 3(4): 555-682.
Tag: markets
Strategic Categorization. in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Pontikes, E.G. and R. Kim (2017). “Strategic Categorization.” in From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Volume 51). Durand, R., N. Granqvist, and A. Tyllström (eds), Emerald Publishing Limited, pp. 71-111.
