Category innovation in the software industry: 1990 – 2002
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Pontikes, E.G. “The Categorical Basis of Combination. A Theory and Two Empirical Tests.”
Elizabeth G. Pontikes
Associate Professor of Management
The University of California, Davis
540 Alumni Lane
Davis, California 95616
egpontikes@ucdavis.edu