Category innovation in the software industry: 1990 – 2002
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Pontikes, E.G. “Category innovation in the software industry: 1990 – 2002.”
Pontikes, E.G. and W.P. Barnett (2017). “The Non-consensus Entrepreneur: Organizational Responses to Vital Events.” Administrative Science Quarterly, 62(1): 140-178.
Pontikes, E.G. and W.P. Barnett (2015). “The Persistence of Lenient Market Categories.” Organization Science, 26: 1415 – 1431.
Elizabeth G. Pontikes
Associate Professor of Management
The University of California, Davis
540 Alumni Lane
Davis, California 95616
egpontikes@ucdavis.edu